ANIMATION – Autodesk Maya 2015, Adobe After Effects CC, Adobe Illustrator CC, Adobe Audition CC, Adobe Premiere Pro CC

INFOGRAPHICS – Adobe Illustrator CC, Adobe Photoshop CC

INTERACTIVITY & WEBSITE – Adobe Edge Animate CC, Adobe Illustrator CC, HTML5/CSS


AUDIENCE   Educated lay public


FORMAT   Web, video

Centers for Disease Control and Prevention. Misconceptions about Seasonal Flu and Flu Vaccines. May 1, 2014. http://ww- (accessed May 2014).

Clark, Ruth Colvin, and Richard E. Mayer. Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone. Vol. 4, in e-Learning and the Science of Instruction, 68-89. Pfeiffer, 2011..

Clemow, Lynn. “Health Belief Model.” In Encyclopedia of Epidemiology, edited by Sarah Boslaugh, 464-466. Thousand Oaks, CA: Sage Publications Inc., 2008..

Curtis, Nigel, and Andrew Pollard. “Physicians’ perceptions of pandemic influenza.” Disease in Childhood 92, no. 10 (May 2007): 938. doi:10.1136/adc.2007.120469..

Fotheringham, Michael J., David Owies, Eva Leslie, and Neville Owen. “Interactive Health Communication in Preventative Medicine.” American Journal of Preventative Medicine 19, no. 2 (2000): 113-120. doi:10.1016/S0749- 3797(00)00188-4. “Influenza animation – flu virus mechanism.” YouTube video, 4:12, posted by David Hager, December 27, 2011. (accessed May 2014).

Larson, Heidi J., Louis Z. Cooper, Juhani Eskola, Samuel L. Katz, and Scott Ratzan. “Addressing the vaccine confidence gap.” The Lancet 378, no. 9790 (August 2011): 526-535.

O’Day, Danton H. “The Value of Animations in Biology Teaching: A Study of Long- Term Memory Retention.” Cell Biology Education – Life Sciences Education 6 (2007): 217-223.

Plass, Jan L., Bruce D. Homer, and Elizabeth O. Hayward. “Design factors for educationally effective animations and simulations.” Journal of Computing in Higher Education 21, no. 1 (April 2009): 31-61. DOI 10.1007/s12528-009-9011- x.

Raude, Jocelyn, and Michael Setbon. “Lay Perceptions of the Pandemic Influenza Threat.” European Journal of Epidemiology 24, no. 7 (2009): 339-342.

Sweller, John. “Element Interactivity and Intrinsic, Extraneous, and Germane Cognitive Load.” Educational Psychology Review 22 (April 2010): 123-138. DOI 10.1007/s10648-010-9128-5.13

Thatcher, Jack D. “Computer Animation and Improved Student Comprehension of Basic Science Concepts.” The Journal of the American Osteopathic Association 106, no. 1 (January 2006): 9-14.

Prof. Nick Woolridge (Biomedial Communications, University of Toronto)


Dr. Jodie Jenkinson (Biomedical Communications, University of Toronto)


Dr. Tania Watts (Immunology, University of Toronto)


Dr. Bryna Warshawsky (Public Health Ontario)